Chapter 5: Dealing with Salespeople

        This chapter begins introducing the consumer to what they will actually encounter on the dealership lots. In particular, this chapter explores sales techniques used by sales people throughout the industry. The common "bait and switch" trick is discussed. The realities of this process can be harsher than the average customer realizes, but if they are careful and prepared they can avoid being manipulated. Certain equipment you need to bring to the dealership with you is listed, and strategies you need to employ are discussed. The reader learns how to save 10% to 20% off the purchase price by systematic comparison shopping. The concepts of options and energy efficiency are continued in this chapter. Ten common traps to avoid while shopping on a sales lot rounds out the chapter.

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